OFF
DUTYMarketing

Our work.

Branding, content, social media, campaigns, websites and search, shown the way we approach them.

Projects marked Client are work for real businesses. Projects marked Concept project are fictional businesses we created to show how we think and work; they are not client commissions, and any resemblance to a real business is unintended.

Nucci's dining room by the window, with leather banquettes and warm wall lights Stone-baked pizzas at Nucci A table set with flowers at Nucci

Nucci

Client

Venue
Italian restaurant, Antrim Road, north Belfast
What we do
Website design and build, website SEO and audit, food, front of house and kitchen content, social media management and scheduled advertising

A website built around what guests come for, from brunch and pizza to the early bird and gift vouchers, with booking one tap away.

Regular short-form video on Instagram, Facebook and TikTok, from pasta being tossed in the kitchen to cocktails at the bar.

The Teal Monkey dining room at night, with candlelit tables under a painting of a lion in a teal jacket The resident DJ at The Teal Monkey A pint on a tray at The Teal Monkey bar

The Teal Monkey

Client

Venue
Restaurant and cocktail bar, Dublin Road, Belfast
What we do
Website design and build, website SEO and audit, food, front of house and kitchen content, social media management and scheduled advertising

A website that sells the night out: menus, bottomless brunch, live music, parties and Christmas, with a tapas deal builder guests can try before they arrive.

Content that shows the room, the plates and the people, scheduled across Instagram and Facebook around brunch, Sundays and events.

Kettle & Crane

Concept project

Industry
Independent hospitality, café
Services
Social media management, content creation
Objective
Turn a neighbourhood café's regulars into a following, and give passers-by a reason to come in.
Results
Concept project, so no results to report.

A grid that alternates bold typographic posts with photography of the café's street, so the feed reads as a place, not a menu.

Weekly short-form video of the morning routine, filmed on location, and a posting rhythm built around opening hours.

Brightwater Heating

Concept project

Industry
Local trades, heating and plumbing
Services
Technical SEO, local SEO, website design
Objective
Be the business people find, and call, when they search for a heating engineer nearby.
Results
Concept project, so no results to report.

A technical audit first: speed, mobile usability and indexing. Then one clear page per service and per area, written for the questions customers actually type.

A rebuilt site with click-to-call and a short booking form on every page.

Sorrel Flower Studio

Concept project

Industry
Independent retail, florist
Services
Branding, content creation, social media
Objective
Give a growing florist a brand that looks as considered as its arrangements.
Results
Concept project, so no results to report.

A restrained wordmark and a palette taken from the stems, not the petals, so the flowers always lead.

A content plan built around the seasons and the studio's busiest dates.

The Weaving Room

Concept project

Industry
Hospitality, restaurant and bar
Services
Launch campaign, paid social, short-form video
Objective
Fill the first month of bookings for a new restaurant in an old mill building.
Results
Concept project, so no results to report.

A four-week countdown in vertical video: the building, the kitchen, the first menu, then opening night.

Paid social targeted within a short drive, every ad pointing to one booking page.

Lowfield Physio

Concept project

Industry
Health, private clinic
Services
Website design, on-page SEO, brand refresh
Objective
Replace an outdated site with one that gets patients from search to booked in a few taps.
Results
Concept project, so no results to report.

A calm, accessible design with booking in the first screen of every page.

Treatment pages structured for search, with clear answers to the questions patients ask before they book.

Slieve Trail Supply

Concept project

Industry
Independent retail, outdoor gear
Services
Email marketing, seasonal campaign, automation
Objective
Bring past customers back for the winter range without discounting everything.
Results
Concept project, so no results to report.

A members-first early access email, followed by an automated reminder only to those who opened but didn't buy.

Product pages and social ads timed to the same weekend so every channel tells one story.

Want to see what we'd do for you?

Tell us about your business and we'll talk through how we'd approach it.