OFF
DUTYMarketing

Discover what we can do for your business.

Branding creates recognition. Content communicates the brand. Social builds relationships. SEO helps people find you. Your website turns interest into enquiries, and automation keeps the follow-up going.

Marketing strategy

Spend your time and budget where it will make a difference.

Belfast City Hall across the lawns of Donegall Square
Belfast City Hall, Donegall Square.

Before anything gets made, we get clear on who your customers are, what they need to hear and where the real opportunities for growth are. The result is a plan you can act on, with every campaign and piece of content tied back to a business objective.

What's included

  • Audience research
  • Marketing planning
  • Campaign direction
  • Identifying growth opportunities

Good for

Businesses that are busy with marketing but unsure what's working, or ready to grow and want a clear direction first.

Brand development

Be recognised, and remembered, everywhere people meet you.

Concept brand board, from Sorrel Flower Studio.

A strong brand makes every other piece of marketing work harder. We shape how your business looks, sounds and positions itself, then make sure it stays consistent from your Instagram grid to your shopfront and your website.

What's included

  • Brand direction and positioning
  • Visual consistency
  • Creative assets
  • Marketing materials

Good for

New businesses finding their identity, and established ones whose look no longer matches how good they are.

Content and social media

Show up consistently, with content people actually stop for.

Concept social grid, from Kettle & Crane.

Content creation. Creative concepts, on-location filming, photography where it's part of the brief, short-form video and editing, all delivered ready for the platform it's going on.

Social media management. Content planning, scheduling, account management and community engagement, so your brand communicates consistently on the platforms that matter to your customers.

What's included

  • Content planning and calendars
  • On-location filming and editing
  • Short-form video
  • Scheduling and account management
  • Community engagement

Why it matters

Content communicates your brand; social media turns that into a relationship. Together they keep you front of mind between purchases.

SEO and websites

Get found by the right people, then turn their interest into enquiries.

Concept search listing, from Brightwater Heating.

SEO and search visibility. Technical SEO, website audits, keyword research, on-page optimisation, local SEO for Belfast and Northern Ireland searches, content strategy, site performance and ongoing organic improvement.

Website design and optimisation. Responsive website design, landing pages, user experience, conversion optimisation, accessibility and technical performance, built so the site is easy for customers to use and easy for search engines to understand.

What's included

  • Technical audits and fixes
  • Local SEO
  • Keyword and content strategy
  • Website and landing page design
  • Conversion and accessibility

Why together

Search brings people to you. Your website decides whether they get in touch. Improving one without the other leaves enquiries on the table.

Campaigns and automation

Promote what matters, bring customers back and follow up on every lead.

Concept email, from Slieve Trail Supply.

Creative campaigns and digital marketing. Standout campaigns with creative concepts, strategic planning and eye-catching execution, from paid advertising to promotional activity aligned with what your business needs to achieve.

Email marketing. Email campaigns, promotional communications and retention activity that keeps existing customers coming back.

AI, automation and marketing technology. Practical AI-enabled workflows, lead follow-ups, marketing automation, CRM integrations and straightforward advice on using new technology to work more efficiently.

What's included

  • Campaign planning
  • Paid social and search ads
  • Email campaigns
  • Automated lead follow-up
  • CRM integrations

Good for

Launches, seasonal pushes and businesses that are losing time, or leads, to manual admin.

Brand events

Experiences that create real connections and leave a lasting impression.

The White Linen Hall on Donegall Square, Belfast, in 1888
The White Linen Hall, Belfast, 1888.

Memorable brand events and experiences that bring people face to face with your business. We plan the idea, the details and the content around it, so the event keeps working for your brand long after the day itself.

What's included

  • Event concepts
  • Planning and coordination
  • Launches and brand experiences
  • Event content and promotion

Good for

Launches, openings, anniversaries and any moment you want customers to experience your brand in person.

Not sure where to start?

Tell us where your business is now and where you want it to go. We'll suggest the services that make sense, and leave out the ones that don't.